Finance-Vertical Campaigns
Acquisition campaigns designed exclusively for financial products — from structuring the offer and commission model to selecting the publishers whose readers actually convert for your category.
Finance-Vertical Affiliate Network Est. 2019
Performance marketing, held to a higher standard.
Capital Affiliate Network connects finance and fintech brands with the comparison sites, personal-finance publishers and money apps their customers already trust — through campaigns built on compliance, measured to the click, and paid on time.
Who We Serve
Two sides of the same ledger.
An affiliate network is only as strong as both of its counterparties. We hold advertisers and publishers to the same editorial and compliance standard — and both benefit from it.
For Advertisers
Finance & fintech brands
Lenders, insurers, neobanks, brokers and credit-tool providers use our network to acquire customers through content their audiences already read — with promotional frameworks reviewed before a single click is bought.
- Placement among vetted finance publishers, not open marketplaces
- Campaign creatives and claims reviewed against your regulatory obligations
- Cost-per-acquisition, cost-per-lead and hybrid commercial models
- Weekly performance reporting with full source-level transparency
For Publishers
Comparison sites & money media
Comparison platforms, personal-finance editors, newsletter writers and fintech apps monetise responsibly with offers that fit their editorial voice — and get paid without chasing invoices.
- Exclusive and semi-exclusive finance offers matched to your audience
- Pre-cleared promotional copy, disclosures and required disclaimers
- Real-time conversion dashboards down to page and placement level
- Consolidated monthly payouts on fixed, published payment terms
Services
What we run, end to end.
Six disciplines, one operating standard. Every engagement is managed by a named account team that knows the finance vertical — not a ticket queue.
Compliant Promotional Frameworks
Every creative, claim and landing page passes through a documented review workflow before launch, so promotions carry the right disclosures and stay consistent with advertisers' regulatory obligations.
Publisher Partnerships
A curated, invitation-led network of comparison sites, personal-finance publications, newsletters and fintech apps — recruited for editorial quality and audience fit, not raw traffic volume.
Conversion Tracking & Reporting
Server-side and first-party tracking with deduplication across channels, validated against advertiser records. Dashboards report clicks, leads and approved conversions at placement level, refreshed daily.
Payout Management
Consolidated commission handling across all advertisers on the network: automated reconciliation, transparent validation windows, and monthly settlement to publishers on fixed, published terms.
Market Insights
Quarterly briefings on conversion benchmarks, commission trends and category demand across the finance verticals we operate in — the context both sides need to negotiate and plan with confidence.
Verticals
The categories we know cold.
We work only in financial services. That focus is deliberate: it means every campaign we run is informed by category benchmarks, publisher relationships and compliance experience specific to the product being promoted.
i.
Loans & Credit
Personal loans, consolidation products and specialist lending, promoted with representative examples, clear cost disclosure and messaging that presents borrowing as a considered decision — never an impulse.
ii.
Insurance
Life, home, motor, travel and gadget cover distributed through comparison journeys and editorial guides that help readers understand what a policy does and does not cover before they buy.
iii.
Banking Apps
Neobanks, current accounts and money-management apps introduced through honest feature comparisons — fees, limits and protections stated plainly, so new customers arrive with accurate expectations.
iv.
Investing Platforms
Brokerage and wealth platforms promoted with balanced, education-first content that makes risk warnings prominent and never presents past performance as a promise of future returns.
v.
Credit Tools
Credit-score monitoring, credit builders and financial-health apps positioned around long-term financial wellbeing, with transparent explanation of how free and paid tiers actually work.
How It Works
From first call to first payout.
A deliberately unhurried onboarding — because in finance, the campaigns that launch carefully are the ones that scale cleanly.
1.
Consultation & Vetting
We map your product, audience and regulatory context — and complete due diligence on both sides. Not every applicant joins the network, by design.
2.
Framework & Matching
Commercial terms, promotional guidelines and required disclosures are agreed up front. We then match advertisers with the publishers whose audiences genuinely fit.
3.
Launch & Tracking
Campaigns go live with server-side tracking verified end to end. Both sides watch the same numbers from day one, down to individual placements.
4.
Optimise & Settle
Account managers review performance weekly, reallocate budget toward what converts, and settle validated commissions to publishers every month.
0+
Vetted finance publishers
0+
Active advertiser programmes
0 markets
Served across Europe & beyond
99.2%
Publisher payouts settled on time
Testimonials
In their words.
Most networks send us offers; Capital sends us offers we can actually publish. The promotional frameworks arrive pre-cleared, which has cut our internal review time roughly in half.
Marta Keller
Head of Commercial Content, LedgerWise Media
We moved our personal-loans programme over after two quarters of flat growth elsewhere. Approved conversions rose 38% in six months, and for the first time we could see exactly which placements drove them.
Daniel Obi
Growth Director, Fenchurch Lending Group
Payouts arrive on the same date every month, reconciled to the click. It sounds basic, but after a decade in this industry I can tell you it is not. Capital treats publishers like counterparties, not inventory.
Ines Aravena
Founder, ComparaFinanza
FAQ
Questions, answered plainly.
Financial products carry promotional rules, disclosure requirements and approval processes that general networks are not built to handle. Our account teams, publisher vetting, creative review and reporting are all designed around those requirements from the start — which means fewer rejected creatives, fewer clawbacks, and campaigns that regulators, advertisers and publishers can all stand behind.
Every publisher application is reviewed manually. We assess editorial quality, audience authenticity, traffic sources and disclosure practices, and we verify ownership of every domain and app on the account. Publishers whose traffic or content practices fall short are declined — and existing partners are re-reviewed periodically to keep the standard consistent.
Most programmes run on cost-per-acquisition or cost-per-lead, with hybrid and tiered structures available for advertisers who want to reward volume or quality. Commission terms, validation windows and payment schedules are agreed in writing before launch, and they do not change mid-campaign without both parties signing off.
We use server-side tracking with first-party measurement as standard, deduplicated across channels and reconciled against the advertiser's own records. Publishers see clicks, leads and approved conversions in a live dashboard; advertisers see the same data from their side. Validation windows are published per programme, so there are no surprises at settlement.
Commissions are consolidated across all advertisers on the network into a single monthly settlement, paid on fixed published terms once conversions clear their validation window. You invoice one counterparty — us — regardless of how many programmes you promote, and our on-time settlement rate currently stands above ninety-nine percent.
Contact
Open a conversation.
Whether you run a lending brand looking for cleaner acquisition or a finance publication looking for offers worth your audience's attention, tell us about your goals. A member of our partnerships team replies within two business days.
Prefer email? Write to [email protected]
Thank you — message received.
Our partnerships team will reply within two business days. If your enquiry is time-sensitive, email us directly at [email protected].